Adaptive and technical design consultancy.
Alice has over 20 years experience in the sports and out outdoors industry. She has designed for companies on a global scale, including the Olympics and with smaller independent sports and lifestyle brands. This has been with a focus on B-corp brands, working to help them grow through her deep connection and expertise in design, sustainability, ethics and community.
Her passion in addaptive design is making sure that every-body has access to the outdoors due to her own experience of recovering from a disabaling neurological disease over the past 8 years. It has been an opportunity to bring together her years of technical sportswear design expertise and unique lived experience of the nuances of living with visible and invisible disabilities.
Finisterre / Adidas / H&M / Falmouth University / DAME / Berghaus /Swenson house / Fourth Element
Design Consultancy
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SENIOR SPORTSWEAR DESIGNER, CONSULTANT & CREATIVE DIRECTOR
Alice provides a consulting service to support you with expanding your business and technical collections in a responsible way. A specialist in sustainable and ethical practices, Alice will provided creative direction that’s right for your brand.
As a big picture thinker and problem-solver, she takes an active role in the communities that her work is grounded in, with an ability to question the status quo and move beyond trends, whilst moving from a deep foundational knowledge of technical design. Taking a specialist interests in fabric innovation, sustainability, longevity and ethics, as well as macro and micro anthropological movements within the industry and the wider context.
You can chose from a simple brief design project or a fully factored service:
- Creative direction and strategy
* Research and Trend direction
* Comparative shop research
- Design and mood-boarding
* Colour palette building
* Flat sketching / cadding
* Labdips
* Trim design
* Design pack / tech pack creation
* Overview creation
- Development
* Fit meetings
- Field testing
- Product and 3d presentations
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Alice has years of incredibly technical design experience, form working with the All Blacks, olympics, swimwear, surfing, diving, military, yoga, running, right through to menstruation and the technical; aspects of being human.
Each require an in-depth knowledge of anatomy and movement, technical pattern cutting, fabrics, heat and moisture regulation and technical construction and trims.
More recently Alice has taken these expertise and her unique lived experience of the nuances of living with visible and invisible disabilities top created fully adapted collections. 25% or the population are living with illness and disability. That is 25% of the market that needs to be catered for with a further ageing but active population.
Alice has created a uniques formula mapping out the functional issues with all solutions provided. She also advises on correct language and represention.
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‘Everything we create either returns to the soil as food or poison’
Sustainability and ethics have always been at the forefront of Alices design ethos. Alice believes that we need to go much deeper and always start with the end of life of a garment in order to begin responsible design. Alice was one of of the first designers to be working with recycled synthetics over 20 years ago. But she has a strong passion for our health and the health of the soil, with much of her focus bringing together regeneratively farmed fibres and innovation.
Ethics go hand in hand with Sustainability, yet are often not brought into the equation. Alice will make sure ethics both humane and environmental are considered at every stage of the journey.
